Influencers 2010

Influencer: Patrizia Magni, Thread

The Plugged-In Exec Behind Some of the Biggest Talent Nabs in Adland Proves It Is All About Who You Know

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NEW YORK ( -- McCann's announcement in the fall that it had snagged respected top creative Linus Karlsson to serve as New York and London chief creative officer was one of the most surprising and talked about moves in adland all year. Behind it was Patrizia Magni, a go-to when it comes to orchestrating high-level placements at shops from large holding company networks such as McCann and BBDO, and independent shops such as Mother.

Though there are several executive search firms focused on the recruitment of marketing communications talent, Ms. Magni, founder of San Francisco-based firm Thread, has ascended in the space thanks to her knack for forging tight relationships with agency chiefs. Originally from Milan, she has lived and worked on three continents, spending the better part of the last decade at global search firm Kendall Tarrant Worldwide. There she became the managing director of North and Latin American operations before leaving to hang her own shingle.

Thread describes itself as specializing in "senior-level individuals who bring creativity to businesses or lead creative businesses" and is now often the first phone call to fill key senior positions, or alternately, to help top talent find new jobs. Said one agency CEO of Ms. Magni: "She's brutally honest about who's talented, who's not and who's just past their prime," and "generally speaking, is plugged in."

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