kid tv's stars

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Despite the 24/7 availability of kids programming, Saturday morning is still the most desirable daypart for youth-oriented advertisers because both broadcast and cable networks carry content for youthful audiences then, says Lisa Quan, VP-manager of broadcast and research at Magna Global. The top- rated shows among kids aged 2-11, during September-December, were all on Saturday mornings and all but one were on cable. The highest-rated broadcast show was "Pokemon" on The WB.

1. SpongeBob SquarePants (N)

2. The Fairly OddParents (N)

3. Danny Phantom (N)

4. Jimmy Neutron: Boy Genius (N)

5. Teenage Robot (N)

6. ChalkZone (N)

Foster's Home for Imaginary Friends (CN)

Codename: Kids Next Door (CN)

9. Rugrats (N)

Teen Titans (CN)

Pokemon (WB)

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