What advice would you give your younger self?
Trust your intuition. If something feels wrong, then it probably is. You can’t predict the future, but you can make the decision to take full control of the life you’re creating by following your gut and never looking back. Anyone looking to succeed in their career needs to find their voice to act and be confident in the choices they make along the way.
What’s the biggest risk you’ve ever taken?
Leaving home at 16 to pursue my dream of becoming an Olympic athlete. There was no guarantee of what the outcome would be, but I knew I had to take the risk. I believe the experience taught me valuable lessons that led me to where I am today, and I’ve never regretted going for it.
If you weren’t doing your current job, what would you be doing and why?
I would probably be doing something with animals. I’m passionate about saving animals because if we don’t advocate for the proper care, treatment and respect for them, who will?
What should the industry do to encourage more women and people of color into its ranks?
Treat them equally and invest in programs that drive representation. In this industry, and in our line of work, we tend to have an unconscious bias where we lean toward men. But putting forth actions like pay parity and introducing young women and people of color to role models in the workforce that they can look up to and be trained by—these are essential unofficial actions that will need to be in place to try and move us away faster from this systemic issue. At Criteo, we’re investing in intentional recruiting programs to encourage women of color in this industry. Our partnership with a nonprofit, The Boyd Initiative, provides internships and post-graduate opportunities to people of color in the advertising and tech industry.