D'Arcy Masius Benton & Bowles

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Agency rating: 2

Was it a good year creatively for D'Arcy Masius Benton & Bowles? Consider this: Its most talked-about ad that ran in the U.S., Molson's "The Rant," came not from any of the domestic offices, but from Bensimon Byrne D'Arcy in Toronto.

Following 1999's surprising shift in ownership-when parent Mac-Manus Group merged with Leo Group to form Bcom3 Group-New York-based D'Arcy shuffled top management. Most significantly, John Farrell and Susan Gianinno moved to CEO and chairman, respectively, of D'Arcy Worldwide from c0-presidents of D'Arcy Trans Atlantic. Former Chairman-CEO Arthur Selkowitz moved to Bcom3 as VP-chief client officer.

The most notable win included an estimated $300 million lighting and medical products account from Philips Electronics at the end of the year. D'Arcy also won Bristol-Myers Squibb Co.'s Mead Johnson Nutritionals and cholesterol-fighting Pravachol.

It won the $20 million M&M/Mars' Chupa Chups account but lost the company's $45 million Twix account.


D'Arcy has to find a worldwide creative director to fill the shoes of John Nieman, who resigned in May.

Last year's rating: 2

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