The Real 'Mad Men' Diaries: Would a Real Ad Legend Have Hired Don Draper?
"You want to see Mary Wells sitting on Don Draper's lap?"
Ad Age had the occasion to inteview Ms. Wells in 2002 when she published her book, "A Big Life in Advertising." Even then, at age 73, the woman whose shop created enduring campaigns for Alka Seltzer ("Plop, plop, fizz, fizz"); Braniff ("The end of the plain plane") and Benson & Hedges ("The disdvantages") cut quite an impressive figure.
So we asked some people who know Mary Wells -- or know of her -- whether Don Draper's porfolio of Glo-Coat, Burger Chef and Kodak Carousel ads would earn him a corner office at Wells Rich Green. (We were unable to reach Ms. Wells herself to ask).
Not many who we polled thought he stood a chance.
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