This week on Mad Men, Betty Draper tried to be a better mom and posed for what could have been the best "Got Milk?" ad ever, Peggy Olson got passed over for a Clio and Don Draper finally returned to SC&P (although not before the partners considered investing his allocation instead in, of all things, a computer). He's back under less than ideal circumstances: He can't drink at the office, he can't hang out with clients by himself and (shudder) he has to report to Lou Avery.
But what was going on in the real ad world at the time?
Find out in this week's edition of Throwback Thursday Ad Age Headlines. with stories from April 1969.