Mad Men

Agency's Odd Ad for Itself During 'Mad Men' Wasn't Even Its Weirdest

Local Ad Buy from Ungar Group the Latest in Long Line of Spots

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"Mad Men" viewers in the Chicago area saw a local TV spot Sunday night for an actual ad agency, Evanston, Ill.-based Ungar Group.

The spot, which will run again during future episodes of "Mad Men," actually seems a bit like a crossover between AMC's adland show and the network's breakout zombie hit "The Walking Dead." It shows a man in a suit walking through an elegant space and taking out a cigar as the voiceover begins, "If you're looking for an advertising agency and don't meet with the Ungar Group ..."

Cut to the man's face, revealing him as a zombie, who finishes the sentence: " ... You will regret it the rest of your lives."

The curious spot, called "Regret," was not actually the first ad the agency has run to promote itself before. President and Creative Director Tom Ungar has made it a habit over the years to buy local ad time on networks like ESPN, Lifetime, TNT and TBS, though this was the first time out in three years, he said. "While we have produced commercials for ourselves before, this is the first time that we have concentrated airing it strictly on one program," said Mr. Ungar, who opened his own shop in 1990 after stints at BBDO and Leo Burnett. "We feel that 'Mad Men' appeals to an audience that is comprised of people who are in marketing, advertising, and appreciate the provocative."

Mr. Ungar's clients have ranged from local Chicago-area restaurants to national brands such as Master Lock, Sharpie and Bosch.

One ad for Ungar from several years ago called "Shower" made it onto our former columnist Bob Garfield's 10 favorite ads from 2004.

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There's a tie for the strangest ad, though: Is it the one called "Demanding Clients" with a new-age tone and "You Made Me Love You" playing in the background, or is it the one called "Kitten," in which a cat playfully sniffs around a revolver? You decide.

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