Sunday's season premiere of Mad Men's final season took place in April 1970, a new era for Sterling Cooper -- one when facial and head hair was much shaggier, the clothing was groovier and agency life was much more opressive under the thumb of new owner McCann-Erickson. Don Draper, on the other hand, was back in old form as a conflicted but unrelenting womanizer. And a hosiery client needed to confront the challenge from upstart L'eggs.
But what was the real news of the day? Read on for this season's first installment of "Real Ad Age Headlines From the 'Mad Men' era."