The Buzz

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First Victoria's Secret's fashion show, and now this: Maxim is negotiating with a Big 4 Broadcast network to air a one-hour special next spring based on its "Hot 100" issue. That issue, says a spokesman, is devoted to 100 "rising" female stars-and "rising" is a good thing, since it's hard to imagine, say, Christy Turlington or Nicole Kidman showing up to be feted on TV by the beered-up boys of Maxim. Should we read this as anti-GQ, which televises its higher-falutin' "Men of the Year" special? "Everything about Maxim is anti-GQ," said the spokesman. Network representatives did not return calls.

We are family? well, I got all my divisions with me. It was chilly inside the Sheraton Hotel & Towers where AOL Time Warner met with more than 500 analysts and the press Dec. 3. There, the sagging fortunes of America Online got a little help from corporate siblings. AOL Time Warner CEO Richard Parsons and corporate division heads were on hand as AOL Chairman-CEO Jonathan Miller discussed plans to overhaul the ailing interactive unit. The meeting was studded with mea culpas from presenters, including Don Logan, the former Time Inc. exec who is now chairman of the company's Media & Communications Group, which oversees AOL. In his remarks, Mr. Logan paralleled the lackluster conditions of Time Inc. when he arrived in 1992 to AOL's predicament. "The good news," Mr. Logan said, "is that marketers want to do business with us, even though we ticked some of them off."

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