The Buzz

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NBC's cross-platform selling group, NBC Connect, is getting a makeover. Jay Linden, who was exec VP of the unit, will move to a liaison role between parent General Electric Co. and NBC. Broadly speaking, he'll try to sell more TV time to customers of other GE units. Stu Ballatt, NBC Connect's director of marketing, becomes VP and takes over the top position.

The WB has "thrown up the white flag" in its battle with Nielsen Media Research, according to Jed Petrick, president of the The WB. The teen and young-adult network had complained to Nielsen that the service was slow to integrate 2000 Census data into its measurement system, which would have brought significantly higher ratings for the network during part of last season. The WB also brought their case to ad agencies. Petrick said: "We had a few advertisers who were willing to give us the credit that we had earned."

Rudy Giuliani continues to carry a big stick, a poll commissioned by the TRIO network shows. Of the 1,039 individuals surveyed by Harris Interactive, 25% said Giuliani should get his own TV talk show. Bill Clinton was second at 18%. Third-place brought a three-way tie at 9% between George W. Bush, Eminem and Sharon Osbourne. Osbourne looks to have a syndie show on tap for next fall.

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