The Buzz

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The alt-weekly Chicago Reader is thumbing its nose at the two new papers in town going after the 18 to 34 demo. For its Nov. 1 issue, the black-and-white publication changed the color of its masthead to red and its name to Redder. The Tribune and Sun-Times have launched competing dailies, RedEye and Red Streak, hoping to attract younger, hipper readers. The Reader says it isn't worried and will still be black-and-white and read all over. Editor Allison True says her paper's longer stories on serious subjects will continue to carry it.

The Week is going glossy. Dennis Publishing's magazine, which summarizes news reports and columns from publications around the world, will drop its newsprint-style paper and take on a glossy feel next month. "This will not change the magazine," says Justin Smith, general manager of the 140,000-circulation Week. "The design is staying intact. It will look less like a newspaper insert and more like a real magazine." The production cost increase will be marginal, Smith says, and will not affect the $3 cover price.

minnesota governor Jesse Ventura reportedly is interested in joining the MSNBC line-up when his term ends in January. The charismatic governor would certainly spice things up at the struggling cable net. Question: Who would be tougher on guests, the former pro wrestler or "Hardball" host Chris Matthews?

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