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9 Katie Couric Scores a 42% ratings increase with sweeps stunt for NBC that had the "Today" show anchor hosting "The Tonight Show." Proving his viewers are not morning people, Jay Leno's turn as co-anchor of "Today" posted a 9% ratings spike.

7 'Matrix Reloaded' Overloaded is more like it. With the second and third "Matrix" sequels due out this year, as well as a video game based on the Wachowski brothers' sci-fi actionfest, AOL Time Warner aims to keep fans interested all year long in Matrix-mania.

5 Media Consolidation Federal Communications Commission inches closer to relaxing cross-ownership rules, causing consumer groups and media agencies to squeal while media owners smile.

1 'New York Times' Mea culpa for Jayson Blair runs four pages. But most still wonder why someone just didn't read Metro Editor Jonathan Landman's e-mail a year ago that said, "We have to stop Jayson from writing for the Times. Right now."

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