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10 Joe Millionaire Ratings for the final episode-in which Evan and his choice, Zora, got a $1 million check to reward them for choosing true love-drew 40 million viewers, making it the biggest non-sports event Fox has ever aired.

5 Art Cooper GQ Editor in Chief faces down rumors he will retire and be replaced by Men's Health Editor David Zinczenko. Conde Nast President-CEO Steve Florio says when Cooper does retire, it will be a "mutual decision."

3 Salon The online chattering classes Web site is scrambling to find the funds to pay its rent, as attempts to step up its paid subscriber base creep along and F*****Company licks its chops to declare the next dot-com victim.

1 CNN-ABC News Merger AOL Time Warner declared merger talks dead, citing the "potential problems inherent in integrating the two cultures" as the reason. Aaron Brown must have taken Peter Jennings' tee time.

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