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8 "Joe Millionaire" Fox isn't done scraping out the bottom of the reality barrel, and viewers ate up Fox's materialism on parade as 19 million tune in for bait-and-switch show starring hunky construction worker.

5 Media Consolidation New FCC Commissioner Jonathan Adelstein comes out against further media consolidation, challenging FCC Chairman Michael Powell's agenda.

3 KIP FORBES Collection-minded Forbes brother rues-in print-"familial decision" to auction off hundreds of the family's Victorian paintings.

2 MARTHA STEWART Chrysler does not renew multimillion TV/print ad deal- exec says it "screwed up" by entering deal-and Feds' probe of ImClone dealings heats up. Happy New Year!

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