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9 EMINEM Joe Lieberman's poster child for controversial content is now the favorite of Joe Consumer. Movie "8 Mile" opens with a huge box-office intake, showing the near-ubiquitous magazine cover boy can do more than just sell albums.

8 barry diller Gets a job that might be bigger than his long-held desire to run NBC. Becomes interim co-CEO of Vivendi Universal's entertainment assets. VU spinoff IPO could make him richer.

7 LACHLAN MURDOCH The heir apparent to dad Rupert at News Corp. may have more than nepotism on his side. As publisher of the New York Post, circulation rises significantly while figures stagnate at other major dailies.

4 AOL TIME WARNER Company promises rebates to season-ticket holders if its Atlanta Hawks don't make the playoffs. With the stock price rising modestly, will investors press for some sort of similar performance guarantee?

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