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9 BONNIE FULLER Us Weekly editor raising Paparazzi incomes as mag becomes celeb photo album-plus hub for titillating gossip. Newsstand sales climb 30%. But one wag asks if she's a "genius of evil or evil genius?"

6 CABLEVISION Tough summer as it endures financial crunch, but getting unexpected boost from gradual rise of film "My Big Fat Greek Wedding" from IFC unit. Big box-office receipts: over $50 million so far.

4 "24" Fox fighting to turn this drama into more than just a hit with critics. Sibling FX cable net to air all '01-'02 episodes Labor Day weekend; Ford sponsorship to make fall premiere ad-free; and 24-episode DVD for sale soon.

2 POP-UP ADS Hot Web ad concept of the moment might have worked in 1995. Now, after years without them, result is road rage on info super-highway. Web firms are noticing: EarthLink now allows users to block them.

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