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In keeping up to date on spiritual matters, I note that Dallas Cowboy Deion Sanders is wearing a "Jesus" hat.

Re that recent shakeup at CNNfn, where an exec VP was ousted, why do they always have to "escort" the guy out the door? You'd think that unless a crime has been committed, major corporations would have more class: buy the guy a last martini at 21.

Editor Kate White of Cosmopolitan, out to imbue the Hearst title with a little gravitas (along with the cleavage), hired Ruth Davis from New York as Cosmo's first-ever news editor. She'll be responsible for all hard news and investigative pieces.

Back-to-school issues always sell. No exception at React, the Parade teen spinoff, where Bunny Fensterheim says the Sept. 6 issue will be their biggest since the weekly's '95 launch.

Meet House Beautiful Publisher David Arnold, yet another of those annoying Brits who migrate to the States to get rich teaching the natives how to run magazines. He was recently promoted by parent Hearst from Town & Country to stimulate business at the Lou Gropp-edited shelter mag. While it's early days for Dave, so far, so good. Ad sales are up with September pages 24% ahead of last year and full year projections indicating HB will break the 1,000-page barrier for the first time since '84. But there's more on "building the brand." A 13-part hourlong series breaks on A&E late this month; E! Style will do a 30-minute special based on the magazine's "Best of the Best" November issue; and their Web site on interactive interiors is doing well. And, says Arnold, his book will be celebrating 103 years of "uninterrupted publishing," a dig at Conde Nast's House & Garden.

Savvy move by those Meredith folks hiring Jackie Leo as editor in chief of their interactive services. She won't hurt the company softball team, either.

Am I the only one who didn't understand those lengthy twin stories about the "Hip-Hop Nation" that ran in the Sunday New York Times of Aug. 22?

History Channel will run a four-part series on the Korean War Sept. 20-23.

Jim McCabe was promoted to publisher by Worth, succeeding Missy Godfrey, who's off after 6 1/2 years to, as they say, "pursue new opportunities." Missy got married June 26.

Corporate communications questions for Times Mirror? Call Robin Shallow, the new director of same, formerly PR director for Sports Illustrated.

Bill Gubbins to Ipix, the big Internet photo outfit in San Jose and Oak Ridge, Tenn., as VP-strategy. He'd been with Whittle and Primedia.

Also enjoying September, Lynn Heiler of Bon Appetit with 126 ad pages, their best ever for the month.

Moving from OppenheimerFunds to huge TIAA-CREF, known as "The Teachers" investment fund, is financial copywriter Joseph Finora.

Mademoiselle named a new ad director, Jill Edelstein Schecter who'd been at New

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