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Strawberry is eligible to play Aug. 11 (if the Yanks or anyone still want him). Which gives Darryl just over a month once again to find Jesus.

Jeffrey Ahl takes over as U.S. News associate publisher.

Bon Appetit's Lynn Heiler says August biz is up 23% in ad pages. And the September number, reviewing a century of American food, will have a cover price of $3.95 (usually $2.99).

Roger Black Consulting, which redesigns everything Wal-ter Bernard and Milton Glaser don't, named Arthur Bobrick to bring in new newspaper and magazine business.

Popular Mechanics is asking lots of folks their vision of what it'll be like 100 years from now (in 50 words). Contact Cliff Gromer at 212-649-3186.

At Times Mirror there's a new family-oriented spinoff from their Field & Stream and Outdoor Life called Outdoor Explorer. Jason Klein, who wears several hats including president of what they call their "outdoor company," says the new book ($2.99 at newsstands) isn't for "extreme" addicts but "real adventures for real people." Stephen Madden's the editor. Premiere issue is a dandy: 25 great towns, hikes, mountain biking, the right backpack, ocean kayaking. No gun column, ninth degree ascents or cougar attacks. At least not so far. hired former San Francisco Chronicle senior tech reporter David Einstein to head a new West Coast bureau in Burlingame and recruit a staff.

Dr. Kissinger's the July 7 breakfast speaker at the 21 Club in Manhattan., part of its millennium series.

Western N.Y "Communicator of the year" is William M. Collins of Travers/Collins/Partners, Buffalo.

Parade's new San Francisco ad manager is Mariam Maqsood.

Gina Simmons is the new director of circulation for Disney's mags. She'd been at Time Inc.

Peter Bauer knows where the money is. That's why he's named a new beauty manager at People, Jennifer Kapfer, who graduated magna cum laude from UConn. Beauty's the weekly's third-biggest category.

First-half ad pages were a record for Wenner's Men's Journal, up 12% over a year ago.

The death (at 95) of Clifton Fadiman, who hosted ('38 to '48) the "Information Please" radio show, reminds us how poorly and slimly read are so many contemporary Americans. When Fadiman and panelists John Kieran (he wrote sports), Franklin P. Adams and pianist/curmudgeon Oscar Levant did their show, millions of ordinary folk, parents and kids both, gathered to listen, to shout out answers, take wild guesses and marvel as Kieran, especially, quoted by heart long poetic or dramatic passages, Levant guessed the composers of obscure sonatas, and FPA was just plain funny and erudite both. They didn't talk down to us, assumed some knowledge, and made us think. I grew up, a lot of us did, figuring if we worked at the books a bit, we too might turn out pretty smart. Mr. Fadiman and his panel would not, I think, recognize either the broadcast

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