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I saw a magazine last week without a story on Mia Hamm.

Newsweek has gone online with a yearlong series of surveys conducted by NFO Interactive, an indy market researcher. Publisher Carolyn Wall tells me the first set of online queries numbered 5,800 and drew 2,700 completed surveys, or 50%. That "correlates with the fact 75% of our letters to the editor during May came via e-mail." Respondents reported they spent an average 23 hours a week online but 43% said they'd rather read a magazine or book than surf the Internet. "Good news to us and our magazine colleagues," says Publisher Wall.

We all love Arnold Palmer and I'm sure Cooper Tire is a quality product. But does anyone read commercial copy more woodenly than Arnie?

Among early moves by new boss Jack Kliger at Hachette Filipacchi Magazines (to be renamed HFM?) is appointment of David Enberg as publisher of Woman's Day Special Interest pubs.

All hail Glamour Publisher Mary Berner who on June 9 delivered young Robert, her fourth child. And no unseemly cracks about fifth, if you count Bonnie Fuller.

WABC-AM in N.Y. and the Police Athletic League team up for a Sept. 9 golf outing to raise dough for programs serving 65,000 underprivileged kids. Info or wanna play? Call Leni Anders or Tom Adcock at 212-477-9450. Good cause, good course.

National Geographic Traveler opened a San Francisco sales office. Jodi Jannings is account manager.

An L.A. lawyer named Michael Kelly just launched Digital Age, a slick every-other-monthly. N.Y. sales office, Page Thompson, 135 W. 55th St., 10022.

Publisher Jay Stein and Editor Erinn (two n's) Morgan produced the maiden issue of their new mag SoHo Style in N.Y.

Good first half for Architectural Digest, up 99 ad pages or just over 13%.

Paris designer Claude Montana retained N.Y.-based Margaret Reilly Muldoon to handle his U.S. PR. She also consults with Nino Cerruti and has since '81.

Jason Roth was named corporate communications director by Miller Publishing Group (Spin, Vibe, Blaze, Sailing World, etc.).

New photo director at Entertainment Weekly is Sarah Rozen, at the mag since '96, doing their swell special issues.

More space cadets: New York's WCBS-AM morning-drive anchor Jeff Caplan opened his June 14 report: "It's Bastille Day." It was actually Flag Day.

McCall's signed mother-daughter team of Joan & Melissa Rivers for a column debuting in August.

Was it the haggis that got to Pat Robertson?

Vibe named Robert Newman its design director and Angela Arambulo market editor.

Year to date (through August/September) Bride's is 200 pages ahead or up 8% over

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