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Forget the millennium (which in fact won't occur for another 20 months, Jan. 1, 2001)! Kevin McGarry reminds us Hemingway was born July 21, 1899. How to celebrate Papa's centennial and where? Key West? Ketchum? The Paris Ritz? In Havana at the Floridita Bar where he "invented" the daiquiri? The Dome? The Select? Venice? Running with the bulls at Pamplona? This ought to be "the mother of all centennials." But will the earth move?

Funny, those new Geico radio commercials.

New sales rep at Parade is Timothy Madigan-working out of Detroit.

Worth named Charmaine Reedy its San Francisco manager while sister mag Civilization hired John Belcher as its West Coast man.

Space cadets: When kin of Yankee great Allie Reynolds paid respects to Joe DiMaggio at the funeral, the graphic over WNBC-TV news in N.Y. ID'd Joe's old teammate as "Ali" Reynolds.

I missed the weekend Family Circle Cup tennis event at Hilton Head but it got Regis Philbin to host the talent show featuring such stars as Hingis, Seles, the Williams sisters, Davenport, Novotna and like that.

City U. of N.Y. is running spots protesting budget cuts with one CUNY prof demanding, "Would they deprive others from having the advantages I had?" "Deprive from," professor? How about, "deprive of?" For shame.

TV Guide Inc. has a new exec VP to oversee its international expansion in electronic program guides and TV listing services. He's 36-year-old Richard L. Phillips, who moves over from MGM.

Hill Holliday creative whiz David Altschiller and his wife, Nina, marketing chief for Marie Claire, have their Princeton, N.J., home (featured last year in House & Garden) on the block.

Time for Kids has its first publisher, Keith Garton, formerly at Prentice Hall.

N.Y. book publisher Callaway Editions has a big new golf book program underway. Nick Callaway's signed up writers Dan Jenkins, George Plimpton, Jaime Diaz plus top lensmen. Nick is, incidentally, Ely Callaway's son.

Teen People named Stacy Buhler Detroit ad manager.

New editorial creative genius for Men's Health is Greg Gutfeld, promoted from executive writer.

Tomorrow Food & Wine mag hands out its 1999 "best new chef" awards in Manhattan. Former winners Daniel Boulud, Terrance Brennan and Tom Colicchio will be there and do signature dishes.

Publisher Mary Morgan reports that Time Inc.'s Health through April is up 11% in ad pages over '98.

Inc. also enjoying the first quarter with ad pages through March up from 253 to 288, nearly 14% over the 1998 period, says Gary Mirkin.

With the 50th anniversary of the Korean War coming up in June of next year, the U.S. Korean 2000 Foundation is trying to locate all veterans of the war. The foundation's at 4600 Duke St., Arlington, Va. 22304-2517. Marine Gen. Ray Davis,

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