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American Honda Motor Co.'s Civic campaign: "Silhouettes," "Thumbprint"

Agency: La Agencia de Orci & Asociados, Los Angeles

"Silhouettes" puts crisp, dynamic images of skateboarders, DJs and briefcase-toting executives in banners and pop-ups. "Thumbprint" uses a similar graphic treatment of fingerprints to pass on the message: "This is you, this is your car. The 2003 Civic."

Lopez Negrete Communications (

Agency: Lopez Negrete Communications, Houston

In spite of the fancy wrought-iron imagery, the agency's Web site doesn't waste time getting down to business. It's nice to look at, but also nicely organized and packed with info. It promises "Not just salsa, the whole enchilada," and it delivers.

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