Snickers: MediaCom planned a one-time-only Snickers cart race under the German Parliament buildings.
H&M: Universal McCann drove retail traffic to H&M stores with a film-inspired in-store campaign.
lego: Starcom went to the movies to engage Lego's youth target, with promotions including Lego-branded snack packs sold at concessions and sample toys.
CANON: Mediaedge:cia promoted Canon's EOS 300D digital SLR on European broadcast TV with a series of vignettes starring famous photographers.
AIWA: This outdoor board with peel off pads was part of OMD's European relaunch for Sony's AIWA.
spark: Art shows and TV sponsorships were part of Zenith Media's global Spark campaign for Hewlett-Packard Co.