Jonah Bloom and Scott Donaton on the Future of Branded Content
Just what is the future for branded content? At Ad Age's ME: Media Evolved Conference in New York last week former Ad Age Editors Jonah Bloom and Scott Donaton discussed their views of the space.
Both had an intimate look at the promises and perils of the space when they were editing Ad Age; now they both make their livings helping brands figure out how to become more adept content creators -- Mr. Bloom as executive director of content strategy at MDC Partners' KBS and Mr. Donaton as president-CEO of Interpublic's Ensemble. Ad Age Editorial/Publishing Director David Klein moderated the discussion.
Watch the full video below.