Special Report: Media Mavens 2012

Media Mavens: Bill Brower, Geico

Director of Media Advertising Built Insurer's Sports-Marketing Division From the Ground Up

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Bill Brower
Bill Brower

Résumé: Bill Brower has spent his entire career at Geico, joining the insurer as a sales and service insurance counselor in 1984 after graduating from American University in Washington, D.C., with a marketing degree.

Biggest accomplishment: Mr. Brower built the insurer's sports-marketing division from the ground up.

In 1984, long before the Geico gecko walked the earth and Warren Buffett took control, Mr. Brower toiled away at what was then a little-known insurance company with a tiny marketing budget. But under the oversight of Mr. Brower and CMO Ted Ward, who started at the company two months before Mr. Brower joined, the company has grown into the nation's third-largest insurer and the seventh-biggest spending megabrand in the U.S., with $769 million in measured media last year, according to the Ad Age DataCenter.

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