Media Mavens 2013

Pamela Drucker Mann Brings Sexy Back to Food Culture

Bon Appetit Publisher Draws New Readers, Ad Categories To Epicurean Title

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Since taking over as publisher in early 2011, Pamela Drucker Mann has not only helped reinvent the nearly 60-year-old Bon Appetit as a food-lifestyle publication, but has also given the exploding foodie scene an editorial and social home.

Pamela Drucker Mann
Pamela Drucker Mann

"There is this sexiness around food culture and food lifestyle that was not being emphasized," said Ms. Drucker Mann, who, at 38, is currently the youngest publisher at Condé Nast. "What my team brought to Bon Appetit is to reposition the brand into a food-lifestyle brand."

Beyond the new-content focus, she has rolled out a spate of events aimed at a more fashionable set, such as "dinner and a DJ," which is exactly how it sounds.

The positioning has helped attract readers and advertisers, even some unlikely ones. Ms. Drucker Mann and her team have managed to draw business from several categories -- including fashion, pharma and beauty -- that don't normally appear in epicurean titles.

If you were stranded on a desert island, which magazines would you want most?
I would be too busy building my hut, eating coconuts and stringing a necklace out of seashells.

If you could only watch one cable or broadcast network for the rest of your life, which would it be?
Easy. Netflix. Obsessed.

What device would you least like to drop into the tracks in front of an oncoming train?
I might hate to lose my iPhone (I would miss playing Words With Friends).

Which obsolete tech device do you wish you could have back?
I do miss ColecoVision. Ladybug was the best game!

If you weren't doing this job, what would you be doing?
See the first question -- hopefully stranded on a deserted island.

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