Media Mavens 2013

Erik Huggers Is on Leading Edge of Intel's Drive Into TV

Chip Maker's Move Could Open New Possibilities for Ad Models

By Published on .

The TV business remains stuck in the past, which is why Silicon Valley has long salivated at the idea of reinventing it. But wouldn't it be ironic if the company to finally crack the code wasn't Google, Apple, Samsung or Sony but the decidedly less-glamorous Intel?

Erik Huggers
Erik Huggers

That's entirely possible, due largely to the efforts over the past two years of 40-year-old former BBC exec Erik Huggers, who launched Intel Media to transform the chip maker into a consumer-products company. Mr. Huggers is doing this not by trying to destroy the pay-TV model, but by negotiating deals with distributors and hiring some of the best user-experience talent in the Valley.

Intel's TV box -- rumored to be called OnCue -- will make its debut this fall if all goes to plan and it can surmount the efforts of the cable and satellite guys to keep it at bay. For consumers it means another, possibly better, option for pay TV. For the industry it brings the promise of new thinking and new ad models. A net win coming from an unlikely corner of the tech world.

If you were stranded on a desert island, which magazines would you want most?

Who is your favorite follow on Twitter?
Richard Branson.

Describe your daily media consumption.
It's heavy. I am a news junkie.

If you could only watch one cable or broadcast network for the rest of your life, which would it be?The BBC.

What device would you least like to drop into the tracks in front of an oncoming train? My tablet.

If you weren't doing this job, what would you be doing? I would be working at a [nonprofit organization] on human-rights issues.

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