Best Marketer-to-Consumer IPad Media Play

At Bat 2010 IPad App

Published on .

iPads (iPhones as well)

Major League Baseball broke new ground for a pro-sports league when it started streaming games on the web -- in high-definition -- with its MLB.TV service in 2008. So it would make sense that MLB would move that experience to the iPad with At Bat 2010. Like the web version, At Bat 2010 gives viewers news and stats, but most important, the video from out-of-market games. But it also gives users more than they could ever get on TV, such as pitch-tracking functionality that tracks the location, speed and type of every pitch thrown.

Apple CEO Steve Jobs unveiled the MLB app in January, and it launched in April, the day before the start of the 2010 season. So far, it's been downloaded 125,000 times, at $14.99 a pop, and that doesn't include a subscription to live video, which is either $99 or $120 per season. Not only is MLB getting baseball fans to pay for games on different device, the iPad gives marketers new opportunities for advertising, including digital signage for marketers inside the live game simulation.

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