Best Brand Revival Using Technology

Gourmet Live

Published on .

Available via iTunes

TV shows may go off the air and magazines may go out of print, but the brands behind them don't necessarily die. And that's why we like what Conde Nast has done with Gourmet, using a free lifestyle iPad app to revive the much-loved foodie icon in a lower-cost, direct-to-consumer way. Issues incorporate classic Gourmet stories and recipes, plus some new blog content and smart tablet-publishing ideas, such as social gameplay mechanics to provoke readership and participation, and clever sharing features (note to other iPad magazine developers: the iPad is connected to the web). It topped the iTunes list of free lifestyle iPad apps for 10 straight days after its Sept. 23 launch.

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