Sixties' rock tunes gain new life in a recent spate of commercials . Two of the Special Reports' staff favorite examples of music adapted to commercials include: Sheraton Hotels "Epic" commercial from Deutsch, New York, in which Garage band Convoy brings new meaning to the Stones' "Let's Spend the Night Together." Meanwhile, Modernista!, Boston, pays homage to the Who with a Hummer H2 spot set to "Happy Jack." We asked the AdAge Group experts their choices:
AdCritic.com/Creativity share their list of favorite music in spots:
Music: Original track from Human.
agency: Lowe, New York
Visa Canada "Luggage"
Music: Original track, Groove Addicts, composers: Ran Pink, Gilad Ben-Amram
agency: Leo Burnett, Toronto
Kmart "Jimmy and Jenny"
Music: Original track, Timbaland
agency: TBWA/Chiat/Day, New York
Mini Copper "Carbonation"
Music: "Not Bad At All," licensed track, Natural Energy Lab/Stimmung; Steven MacDonald/Anna Waronker
agency: Crispin, Porter & Bogusky, Miami
Music: Original track, DJ Uppercut
agency: Wieden & Kennedy, Tokyo
Coors Light "Rock On"
Music: DeepMix, Hollywood. P.O.D.; Run DMC ; Scorpions; Byrds
agency: Foote Cone & Belding, Chicago
Music: Original score from J Ralph
agency: Arnold Worldwide, Boston
Hummer H2 "Big Race"
Music: "Happy Jack," The Who
agency: Modernista!, Boston
Music: "Crazy Beats," Blur
agency: Bartle Bogle Hegarty, New York
Music: Original track, the Neptunes
agency: Wieden & Kennedy, Portland, Ore.
For more on the Ad Age Group's coverage of Music Marketing, see this month's issue of 'Creativity' and go to adcritic.com and AdAge.com QwikFind AAO86V