Bush beats Gore . . . in July media coverage

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BUSH PUSH: If the general election took place during the last month, George W. Bush would have been elected president of Spin.

With a SPINdex of 6,423, news coverage of Gov. Bush's advertising and marketing efforts emerged as the dominant story in the SPINdex sample of influential media outlets. Vice President Al Gore's campaign, by comparison, generated a SPINdex of 4,759.

TV news producers, in particular, favored Mr. Bush, devoting 500 national and local news stories to the candidate's marketing, totaling 250 minutes of TV newscasts. TV newsmen devoted only 386 stories -- for 193 minutes -- to Mr. Gore's campaign.

Placing third behind both candidates was the equally political -- and controversial -- court ruling that shut online music file trading site Napster off line for several days before it was reinstated.

Dennis Miller's debut on the announcing team of ABC's "Monday Night Football," meanwhile, ranked fourth with a SPINdex of 678, while a number of controversial stories surrounding the protracted SAG/AFTRA strike against the ad industry came in fifth.

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