After Day 1 of the NewFronts, we are already left asking, Why do many of these presentations still exist? Overall, the kick-off to the week-long event resulted in little buzz and few wow moments. Many of the so-called announcements made across Manhattan, from the TimesCenter to the PlayStation Theater, felt forced and created just to have a reason to get up on stage and remind advertisers that they exist.
Hopefully, Day 2, which includes pitches from Studio71, Condé Nast and Verizon Media, will have some more meat. As with our Day 1 live-blog, today’s series of dispatches come to you from Ad Age’s Jeanine Poggi, Ilyse Liffreing and Garett Sloane.