H. FISK JOHNSON
THE NUMBERS: Privately held SCJ doesn't disclose sales or earnings numbers. But Information Resources Inc. data from Deutsche Bank (which excludes the air freshener category for SCJ, where the company struggled) has shown the company beating all U.S. competitors in sales growth this year. The company spent $442 million on measured media in 2008. First-half 2009 spending was $171 million, down 18.5%.
THE KEY LIEUTENANTS: David May, president-North America is a key executive seen as a "right-hand man" to Mr. Johnson and a possible CEO should he decide to return to a non-executive chairman role.
THE CHALLENGE: SC Johnson needs to focus its efforts where it can win and contain its losses. The Glade brand in the U.S. has become a punching bag for virtually all comers, particularly P&G's Febreze. Nothing SCJ has tried yet has stopped P&G and RB here, but it's been gaining.