Small Agency Awards 2012

Small Agency of the Year, Northeast, Silver: Crossmedia

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Crossmedia is a small media-buying and -planning agency based in New York that doesn't depend on scale for success. Rather, it prides itself on collaboration with creative agencies and its tendency to integrate paid-, owned- and earned-media strategies.

Crossmedia had a hand in New Era's 'Chicago vs. Chicago' ads.
Crossmedia had a hand in New Era's 'Chicago vs. Chicago' ads.
In 2011, the firm doubled in size, adding more than $1 million in revenue. More recently, it made its 45th hire and it's projecting a 40% increase in revenue to $4 million by the end of the year.

The firm attributes much of the growth to new business. In the past 12 months, it says it has picked up 14 new clients, including People magazine, Goldenberg Peanut Chews and J├Ągermeister.

The firm is placing bets on its new measurement and performance capability, called RedBox, as well as an expansion strategy. In late fall, it's slated to open an office in Los Angeles to build its network of creative agency partners.

It's also expanding at home, the shop noted in its submission. "We took out a third floor in January and we're not looking back."

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