Small Agency Awards 2012

Small Agency of the Year, West, Silver: Muh-Tay-Zik Hof-fer

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Google seems to have a knack for picking the next creative hotshop. Last year's Small Agency of the Year Silver winner, Johannes Leonardo, became the darling of the New York creative scene after working on "Demo Slam" for the tech giant. Now, Muhtayzik Hoffer is also picking up steam, and it can thank Google, which lifted it from virtual obscurity in late 2010, when the agency made a video to promote the company's voice-search capabilities.

Since then, the shop has grown by leaps and bounds. It boasts an impressive client roster that includes iMeet, Google and Blue Shield of California, and had $6 million in revenue in 2011, with $8 million projected in 2012.

It has also done well on 2012's awards circuit, most notably for its brilliant work for Call & Response and the U.S. State Department, which brought together data about modern slavery in the supply chain. The shop tied it into a deeply emotional narrative that asked, "How many slaves work for you?" The project won Gold at the One Show, Art Directors Club, the ANDYs and SXSW, and also earned a Cannes Lion and a nod from Secretary of State Hillary Clinton.

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