Good Apple’s in-office perks, including a meditation room, are getting less frequent use with people working remotely. Yes, in-office Pilates classes shifted online during the pandemic. But there are bigger reasons this small New York agency tops the culture list.

See all of the 2020 Ad Age Small Agency Awards winners.

Good Apple reassured its employees in 2020 that it would not make any layoffs through the end of the year, thanks to the funds it has on hand from reinvesting in the business. Salaries begin at $60,000 and employees find out at the start of each year how much of a bonus they’ll earn if the agency hits its goal. The agency pays for “financial fitness” courses. And it has started to match federal student loan payments, up to $5,250 per employee.

Community outreach includes matching staffers with students from a nearby high school in the Bigs & Littles NYC World of Work Program since 2017.

—Jessica Wohl