The agency’s name is Activista, which should tell you all you need to know about its dedication to purpose.

Yet there’s a lot more of the story to tell. Founded in 2018 by creatives Beto Fernandez and Paco Conde in partnership with Anomaly founder Carl Johnson, Activista isn’t a full-service retained agency, but was built to be assignment-based and focused solely on purpose.

Its philosophy: “Good simply isn’t good enough anymore. If you want to stand out, you have to go further.”

Enter Frankie the dinosaur. Activista put fossil fuel subsidies under the microscope at the United Nations Climate Conference in Glasgow with a campaign that brought to stark relief its theme, “Don’t choose extinction,” by bringing to life a dinosaur to “speak” to the UN General Assembly.

Bringing together voice talent including actor Jack Black, the speech was recorded in 58 languages and garnered press in 98 countries for a total of 2 billion views. It also got fossil fuel subsidies on the conference agenda for the first time and generated public and political awareness of the issue.

Activista brought women’s sports inequity to the forefront by working with Ally Financial in a campaign called “Watch the Game, Change the Game.” National Women’s Soccer League sponsor Ally committed to spend equally behind men’s and women’s sports over the next five years, using its financial leverage to get CBS to air the league’s championship game in prime time for the first time. “We didn’t just make an ad,” said Activista’s entry. “We took action.”

And for Newman’s Own, the charitable brand founded by actor Paul Newman, Activista helped commemorate its 40th year by allowing any brand to use Newman’s name and likeness to promote themselves—as long as they gave all the resulting profits away to children’s causes.