What to expect at the 2024 Ad Age Small Agency Conference & Awards

The Ad Age Small Agency Conference & Awards is heading to Boston on July 23 and 24, offering two days of workshops, panels and solo presentations on topics geared specifically to the needs of agencies with fewer than 150 people. The conference will once again be capped with the announcement of the winners of the Small Agency Awards, which recognizes the best small shops, agency execs and campaigns in the U.S. and internationally. Ad Age Small Agency Conference & Awards Join us July 23 & 24 in Boston Learn more here Now in its 15th year, the Small Agency Conference will feature a keynote by Bonnie Wan, partner and head of brand strategy at Goodby Silverstein & Partners. The author of “The Life Brief: A Playbook for No Regrets Living” will discuss how to live your own brief and bring it to life within your agency. Wan will lead a lineup of more than 35 speakers—from industry experts to agency owners—who will take the stage over the two-day event. Among the topics tackled at the event: • How to market and position your agency • New models and compensation strategies • How to win without a pitch • Why entertainment may be the next IP • Understanding Gen Z • What marketers from MassMutual, Archer Roose Wines and the Boston Red Sox value in an agency We will also do a check in with agencies that have sold stakes in their shops; watch a spirited debate about spec work; and offer inspiring case studies of small agencies’ work. As with previous years, the first day will feature workshops: Rishad Tobaccowala and Howard Mogg from Uncommon will conduct one on finding your agency’s authentic point of difference; influencer specialist Lindsey Gamble will discuss how to work with creators; Likeable Media’s Carrie Kerpen and Evalla Advisors’ Lori Murphree will discuss strategies for selling or finding an investment for your agency; and Lindsey Slaby, founder of Sunday Dinner, will be a featured speaker. Ad Age Small Agency Conference & Awards Join us July 23 & 24 in Boston Learn more here There will also be time for networking and peer-to-peer sharing with attendees and agency executives and companies featured on panels, including Adolescent Content, Atlantic, BarkleyOKRP, Bandits & Friends, Creative Haystack, Curiosity, Dagger, Fig, Kin, L&C, Majority, Mischief, Opinionated, Party Land, Quality Meats, Shadow Lion, Sugar23, SuperHeroes, Translation, Walrus, X&O and Yard. For more information and tickets go to AdAge.com/SACA2024. See a list of last year’s Small Agency winners here. See you in Boston!

What to expect at the 2024 Ad Age Small Agency Conference & Awards

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