PB& operates unconventionally in all aspects of its business, from its internal model to its creative process. And at a time when brands are craving new thinking, the Seattle-based shop grew 10% year-over-year from $1.45 million in 2021 to $1.59 million in 2022.

The agency contemporized the historically stodgy financial services category by crafting the fun and quirky “Fund Yourself” campaign for client Seattle Bank’s personal line of credit; its ads featured some oddball characters and how the bank helped them fund their unique passions, including a man who wears a bun and breeds bunnies.

PB& took a digital-first approach that included social and connected TV to reach Seattle Bank’s target audience: Young people with upward career trajectories.

In less than 10 weeks, PB& drove more than 1.6 million content views, saw a 22% lift in organic searches, a 130% increase in direct traffic to the bank's website and doubled the number of new users to the site.

Seattle Bank was one of two agency-of-record wins for PB& last year, which came during an environment in which brands increasingly hired small agencies for project work instead.

While some small shops boast of being lean while still operating within the confines of a traditional agency setup, PB& is truly breaking the mold with its structure. Founder-CEO Brittany Fero, who spent a few decades at big agencies including Publicis and Fallon, abandoned traditional agency departments and hires when she set up Seattle-based PB&.

PB& relies heavily on a team of fractional executives who work across disciplines, free from silos, giving the agency the ability to scale up and down to tackle specific projects and provide a more efficient and affordable workflow for clients.