Creative Theory delivered a year of campaigns that elevated the experiences of BIPOC entrepreneurs and creators
Washington, D.C., agency Creative Theory more than doubled its revenue in 2019 with campaigns that elevated the experiences of BIPOC entrepreneurs and creators.
The shop guided Under Armour’s approach to Black History Month, Hispanic Heritage Month, Pride and Women’s History Month, developing social and experiential content that drew 2.9 million YouTube views for Black History Month and 1.9 million on Instagram for Women’s History Month.
Creative Theory led the development of the show theme, design identity, programming and run-of-show for YouTubeBlack Fan Fest, pushing concurrent viewership to seven times that of the previous year. And a Grow With Google campaign highlighting the achievements of Black and Latinx small business owners pulled in 68,000 organic views.
The agency turned a mobile trailer into a community podcasting studio and has recorded the stories of more than 1,000 people. It also launched its own creative summit and created a digital magazine featuring Black entrepreneurs in the nation’s capital.