After breaking through a couple of years ago, Cincinnati-based Curiosity has kept the momentum going, racking up national account wins while recording $14 million in revenue in 2022, an all-time high for the 13-year-old shop. The agency said it has “leveraged its Midwestern charm and high-performing portfolio to unlock bigger, badder opportunities every quarter.” Those opportunities include landing clients such as theSkimm, Stoli, Holland America Line and FreshDirect.

For FreshDirect, Curiosity’s campaign targeting New York City boosted awareness for the brand in the crowded food delivery category. Ads leaned into feelings any parent can relate to—the annoyance of a nagging and hungry child—positioning FreshDirect as a one-stop, easy source to fulfill food needs.

For Procter & Gamble, Curiosity helped raise awareness for startup bug-killer brand Zevo. Ads plugged its safe-for-you credentials via side-by-side videos contrasting the pleasant experience of Zevo with the smelly, toxic side effects of competitors. In audio advertising, Curiosity plugged Zevo with fresh spins on nursery rhymes that emphasized Zevo’s ease of use.

Read more: How P&G disrupted insecticides with startup brand

Curiosity also made gains in diversity, boosting its composition of people of color employees from 4% at the beginning of 2022 to 12% by the end of the year. It also conducted a pay equity audit to ensure employees are paid fairly across age, religion, race and gender. And Curiosity improved its benefit programs, adding a travel stipend for out-of-state medical treatments for employees, partners and dependents.