Fred & Farid Los Angeles making an impact with work for HP, cognac brand Louis XIII and Greta Thunberg's Fridays For Future
A scene from HP's "Keep It Human," whose insight is that technology should enhance humanity, not diminish it.
Founded in 2018 as the West Coast office of the agency that originally started life as Fred & Farid in Paris, and expanded to Shanghai before the U.S., Fred & Farid Los Angeles describes its culture as “a peculiar mix of the French sense of craft and taste, the Chinese sense of tactic and digital, and the American sense of vision and strategy.”
See all of the 2020 Ad Age Small Agency Awards winners.
It’s certainly making its impact felt. Since setting up, the shop has won work from the likes of Fridays For Future, the international organization of climate strikers led by Greta Thunberg, and HP, for which it created a campaign focused on the love-hate relationship that Gen Z have with their devices. Another project, for cognac brand Louis XIII, created an entire a one-note symphony using only G-Sharp, the pitch of the noise that occurs when two cognac glasses clink. Revenue reached $5.8 million last year and the goal for 2020 is to reach $7.5 million.
—Alexandra Jardine
