Herezie’s name, when translated into English, means heresy. And the Paris-based independent prides itself on heretical work. “The crush is our credo,” wrote the agency in its entry. “That feeling that you get when someone you feel is special but you don’t yet know why, and the only thing you want to know is that you want to know more.”
The $18 million agency was busy last year creating crushes for brands including Prime Video and Costa Cruises, along with the Observatoire des Inégalités, an organization that raises awareness of social inequities.