Compared to the pure suck of 2020 it seems like a dream now, but 2019 was its own kind of nightmare for Cornett, our agency in Lexington, Kentucky. The shift to project work. Shrinking budgets. Evolving client dynamics. We weren’t immune to any of it.
Raise your hand if you can relate.
Never the type to take a step backward, we kept doing what we do best—producing effective work, earning buzz, and using creativity to create big business advantages for our partners. We willed ourselves into the mindset that everything was an opportunity. We stayed true to our style. And, most importantly, we never stopped shooting.
Being just an hour and a half down the road from Procter & Gamble headquarters in Cincinnati, it’s the understatement of the century to say the company has been on Cornett’s radar since our inception over 30 years ago.
In 2019, in the midst of all the aforementioned hardships and for the first time ever, we saddled up and rode to the Ad Age Small Agency Conference in New Orleans, laser focused on one thing and one thing only. We were going to participate in P&G’s Elevator Pitch, an opportunity for 50 small shops to sell themselves in five minutes to the largest advertiser in the world. We were going to knock it out of the park. And we did.
We practiced. A lot. Pitching ourselves in a makeshift elevator isn’t something we do often, so we wrote a fun script that answered P&G’s questions in a way that showcased our unique personality.