But of course, just because you've landed as many talented
people as you can handle, that still doesn't mean you've built a
great team. For that, you need alchemy.
The work required to get your agency going requires individual
talent. Scaling that great work comes from alchemy. Uniquely strong
individuals will bottleneck at some point, as their great work will
attract new business faster than you'll be able to hire uniquely
Simply hiring more unicorns just doesn't scale. They're hard to
find, hard to recognize, expensive and, as such, risky. Amazing
culture and just the right amount of process can turn mere mortals
into unicorns. You can't scale hiring unicorns, but you can help
people become them. Truth is most people can be great in the
perfect environment for them. Be aware your own culture and process
and then find people that will thrive in it, even if they haven't
thrived that way yet. That's how you scale.
All lessons in talent aside, the most important thing we are
always trying to be better at is appreciating where we're at, and
how far we've come. Most days as a business owner you're in the
throes of fixing something. You're in a boat. The boat has a hole.
Water is coming in. You fix the fucking hole, over and over
But what so many fail to stop and appreciate is that each day
you keep this thing afloat is an amazing accomplishment. And that's
hard to see when you're staring at a hole. You'll never be as proud
of yourself as your mother is…unless you're a huge asshole.
But take the time every once in a while to look around your shop at
what you've created and what you're doing, and remember not
everyone is good enough to do this. But you are. Then go fix the
hole before everyone else drowns.
Greg March is CEO of Noble People
Want to hear more advice about how your small agency can not
just survive but thrive? Be sure to sign up for our Small Agency
Conference July 17 and 18 in Marina del Rey, California. Tickets
and information are available