"If I knew then what I know now" is a weekly series of essays by small agency owners about lessons they learned in building their shops.
If I knew then what I know now, I'd tell myself, "Breaking through takes time – it's a function of willpower and perseverance."
At Portal A, we're lucky to work with some of the biggest brands and most exciting talent in the world to create videos that are seen by millions of viewers. We have a team of 50 amazing employees based in our offices in San Francisco and Los Angeles. And we've become one of the leading branded and original content companies in the digital space.
It's taken years, but people are finally starting to sit up in their chairs and take notice.
This was not always the case. The early days of the company were lean, to put it mildly. We've always been bootstrapped and independent, without a cent of outside financing, or a rainmaker to make calls for us, or a client to build the business around. We had no film or advertising pedigree and no industry relationships. Which meant that square one really felt like square zero.