Industria Creative fuels its work with the diverse experiences of its creatives. The agency, which is queer-owned and 80% representative of marginalized communities, connects employees with backgrounds in theater, nightlife, Hollywood and fine art with immersive activations for film and TV, beauty brands and retail companies.

Old Navy tapped Industria Creative to launch its holiday collection last October, with the message that those who want to get in the holiday spirit early shouldn’t be apologetic. The agency merged the brand with a seasonal standard—the Radio City Rockettes, who performed in Old Navy pajamas at the chain’s Times Square location.

A video of the performance and a “Sorry Not Sorry Season” message from “The Talk” host and former Rockette Amanda Kloots was also posted online and on social media, receiving 3.2 million views on YouTube and 4.1 million on OldNavy.com.

For the launch of Showtime’s series “The First Lady,” Industria Creative created hotel suites worthy of White House wives Eleanor Roosevelt, Betty Ford and Michelle Obama using props from the show as well as era-appropriate designs for each figure.

Guided tours of transformed Ritz-Carlton suites in New York, Chicago, L.A. and Washington, D.C., were available to the public, and select Marriott Bonvoy members won overnight stays. The activation also partnered with The Female Quotient, which hosted an event to discuss themes from the show. 

The suites hosted more than 1,000 guests and the campaign achieved a social media reach of 5.8 million.