As humor rises once again in advertising, few agency creative teams are bringing as fresh of a comedic approach as the copywriting and art direction duo Lauren Olson and Nate Corrado of Opinionated.

The pair are perhaps best known for their “Dr. Umstick” work on Drumstick, the ice cream brand. An amusing five-minute short film—with a film-noir-meets-Adult-Swim vibe—introduced the character in 2022. Then, earlier this year, he took a bow on advertising’s biggest stage, the Super Bowl, in a 30-second spot co-starring comedian Eric Andre. (The work drove a 10% lift in sales and 16.4 year-over-year share point gain by the end of February, the agency said.)

But Olson, with a background in stage comedy, and Corrado, a former in-house graphic designer for Adidas, have brought their wry approach to many other brands, too. 

Their recent 60-second spot for FootJoy, the golf apparel and shoe company, wasn’t outright comedy—but featured a droll tone inspired by spaghetti westerns, as Will Zalatoris and Sahith Theegala play cowboys prowling the tumbleweed-strewn plains of a golf course.

The duo also tapped Amy Sedaris to voice a charming insect in a series of films for Nature’s Way highlighting the power of nature. And Olson and Corrado were the voice talent themselves in a stop-motion animation campaign for Sabra in which an amorous snack staple hits on hummus. 

Sabra’s 14-word tagline again captures Olson and Corrado’s playful approach: “The snacks your snacks would snack on if your snacks could snack on snacks.”