As with many tech industries, AI is a kind of boys’ club in which women hold a disproportionately low number of jobs despite the young-leaning workforce. But at the end of last year, the nonprofit Girls Who Code launched an interactive campaign aimed at reversing this proportion.

“GirlJams,” created by Mojo Supermarket, fused music with machine to help young women cut their teeth on powerful AI tools including ChatGPT and Stable Diffusion. The effort shows how innovation and fun can be combined toward a purpose-driven effort.

Through the “GirlJams” experience, users created songs via a pipeline of generative AI tools. They generated lyrics by prompting ChatGPT with a subject matter; instrumentation by prompting Riffusion—a text-to-audio model—with a genre; and album artwork by prompting Stable Diffusion with a visual style. The culmination of these assets was an original track—from topics including crushes, dogs, books and sports—to download and share with friends and online.

The effort drew more than 29,000 visitors within hours of launch, leading to 90 million total impressions. To complete the experience, Girls Who Code invited a few of the newfound songwriters to an actual recording studio, where they laid their tracks down in real life.

But “GirlJams” wasn’t just about making AI fun; it was about getting a popular technology into the hands of a demographic so its members can be its future builders. And that cuts both ways: The more that generative AI trains on data reflecting girls and their experiences, the more these tools will incorporate that information in their outputs.