Preacher notched big creative victory for Fanta and sees continued revenue growth
A psychedelic campaign for Fanta last year positioned the fizzy fruit beverage as the drink of choice for younger consumers. Called “It’s a Thing,” the campaign resulted in nearly 5 percent year-over-year growth for Fanta with teenage customers. Preacher, the Austin-based agency responsible for the campaign, is also “A Thing”—and one that is growing quickly with brands. In its six-year existence, the shop, founded by CEO Krystle Loyland, Chief Creative Officer Rob Baird and Chief Strategy Officer Seth Gaffney, has created standout campaigns for the likes of The Container Store, SimpliSafe and Knob Creek.
Last year, Preacher—which boasts 60 staffers—won agency-of-record distinction for StreetEasy, life insurance brand Bestow and the Coca Cola-owned beverage brands Fanta and Gold Peak Tea. As of March 1, Preacher expected 2020 revenue of $12.5 million, a 14 percent rise over 2019, despite the recent loss of business from home furnishings chain Crate & Barrel.