Quality Meats says its success lies in rejecting industry norms of treating marketers like amateurs. The production-centric creative agency says it trades “all the industry bullshit” for making clients’ visions a reality—a strategy that by all metrics seems to be working.

Quality Meats, founded in 2020, experienced healthy revenue growth in 2022—from $700,000 to $1.1 million. And in 2023, the shop projects that number rising to $6 million. That growth is fueled in part by client wins—AOR for blockchain bank Coinflip and Saxx Underwear, as well as upcoming work for Kimberly Clark’s Huggies brand.

While Quality Meats is a remote agency, its home base is Chicago, where it transformed the city’s tap water into a trendy canned beverage. The “Chicagwa” campaign for the office of then Mayor Lori Lightfoot aimed to bring awareness to the Windy City’s abundant supply of fresh water via Lake Michigan. Canned “Chicagwa” had a limited run of 10,000 cans featuring six different designs from local street artists.

For March Fourth, a nonpartisan advocacy organization for gun legislation, Quality Meats led the creation of a campaign to promote awareness for a federal ban on assault weapons. Made in just nine days, the spot shows a diverse range of Americans describing the unnecessary fear they live in at the grocery store, movie theater, hospital and school, among other places.

The campaign was repurposed for the 2022 midterm election, and again after the election to encourage senators to vote on gun regulation. Across its iterations, the campaign received 2 million social media views.